Ty Dolla $ign to headline Strawberries & Creem 10th anniversary gig in London

"We’re finally bringing the energy and vibe of Strawberries & Creem from Cambridge to London," said festival co-founder Chris Jammer

Ty Dolla $ign, A$AP Ferg, Cruel Santino and more have been announced on the line-up for Strawberries & Creem festival’s 10th anniversary concert this winter.

The festival have announced that it will hold its first-ever indoor event this November. Strawberries & Creem usually takes place in Cambridge but the 10th anniversary celebrations will be held in Tottenham, London at the iconic Drumsheds venue.

A$AP Mob affiliate Ferg, Soulection co-founder Andre Power, and Dutch DJ sensations Jarreau Vandal and FS Green are also set to perform on the main stage.

Native Soundsystem have curated a stellar line-up in Room Z – a space that “will highlight the innovative sounds of the next generation of Afrobeats and amapiano”. London’s Len and Nigeria’s Cruel Santino, Brazy and Sarz have so far been picked to perform in the room.

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London party specialists KinKin will also have their own stage with some of the city’s most high and in-demand DJs such as AAA and Rickinzi.

Early bird tickets will be available on September 25 at 11am BST here, with the general sale launching the next day on September 26 at the same time. You can see the full line-up below.

The line-up for Strawberries & Creem’s 10th anniversary Drumsheds concert so far is:

Ty Dolla $ign
A$AP Ferg
Andre Power
FS Green
Jarreau Vandal
AAA
Cesta
Rickinzi
DJ Dazlboy
Sarz
Brazy
Len
Cruel Santino
Remixia
Sola Sounds
Native Soundsystem

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“It’s been a long time in the making, but we’re finally bringing the energy and vibe of Strawberries & Creem from Cambridge to London. We couldn’t wait until summer, so we were very excited about the opportunity to bring the festival indoors this November,” Strawberries & Creem co-founder Chris Jammer said in a statement.

He continued: “Drumsheds is an incredible venue that I’ve been a huge fan of since opening and we can’t wait to showcase something totally different in the space. Getting Ty Dolla $ign here, [particularly] given his recent album with Kanye, is cool. It’s our 10 year-anniversary this year and this feels like the perfect way to celebrate with our community this winter.”

The news comes over a month after Ty Dolla $ign and Kanye West released the second instalment of their ‘Vultures’ album trilogy, ‘Vultures 2’. Ye and Dolla $ign dropped their debut collaborative project, ‘Vultures 1’, back in February and promised two subsequent LPs would drop in March and April, respectively. However, ‘Vultures 2’ wasn’t released until August 3.

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When ‘Vultures 1’ was released, NME gave the album two stars, saying, “‘Vultures 1’ might not be the total dud that could put Kanye’s career six feet under, but it is far from one of his best efforts either.”

The last Strawberries & Creem festival happened in 2022, and NME awarded the event three stars: “There’s a nagging sense of what could have been at this year’s event. With numerous setbacks and all the failed promises, 2022’s Strawberries & Creem festival wasn’t a train wreck at all. It pulled through and was a much-needed intimate affair this festival season.”‘

To make up for not having a festival last year, Strawberries & Creem teamed up with HUGO for an event series called S&C Presents HUGO Nights.

This year, Strawberries & Creem helped to curate music on the RedBull Stage in the iconic Emslie Horniman’s Pleasance Park at this year’s Notting Hill Carnival.

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